Interesting article in today’s New York Times called Apple’s Retail Army, Long on Loyalty but Short on Pay. I’ve written before on what a great experience I had with my local Apple Store. As noted previously, the customer service was first class and their knowledge was outstanding. I don’t know about you but I love happy employees….so this article is sad to read!
Everyone knows that Apple has the ability to almost Print Money because of their store sales. They have the highest sales per square foot of all retail stores, $5,641 dollars! Consider some other retailers:
Tiffany & Company-$3083
Now, consider their wages as a percentage of sales:
Tiffany-$15.60 plus commissions
Really-Apple, are you this seriously cheap?? Why kill the goose that lays the golden eggs? The solution is so simple: pay employees a bonus/commission on store sales. By keeping these enthusiastic and knowledgeable employees happy; consumers will continue to be loyal to the brand. Does Apple really want to have the reputation of Walmart?
Hopefully Apple will do the right thing and keep themselves off the front page of the New York Times for beings such tight butts-How about it Apple?