A Young Inventor, Finding the Crunch Factor

I saw this article in the New York times called A Young Inventor, Finding the Crunch Factor. 

Mark King is lucky, he knew early on in life that his passion was inventing. As many people can attest; the single hardest thing in life can be discovering your passion and make a living at it!

King had seen a call for ideas on a website sponsored by General Mills, where the company invites amateur inventors to come up with fresh concepts. King typed out his musings in an email and hit send-soon General Mills had him on a plane to Minneapolis, its corporate home. Check this site out it’s called G-WIN. Big shout out to General Mills for this effort!

King tells us the background of his invention:

When he saw what General Mills was looking for in a granola-bar texture machine, “I took a ton of different ideas and ran them through my mind, and then I just came onto this one that I saw was kind of interesting,” he said. He wrote down a description and sent it in.

“Then I got an email, and they said the idea was awesome,” he recalled. “They said, ‘O.K., call this number at this time, and use this code, and then you’ll be calling into a teleconference.’ ” Imagine. “It was like a James Bond scenario.”

How cool, great job Mark King-continued success!

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Dansette