How Reliable are Those Yelp Reviews?
Amazon, Yelp and similar sites rely on customer reviews to help users with their purchases. A nagging concern of shoppers, however, is how reliable these critiques are. I’m sure, you too, have wondered this-Right?
Bundle, is a New York City based start-up and has turned to a source it deems more objective: credit card data. Bundle receives data on credit card transactions from Citi, one of its investors. The data is stripped of personal details, but every cardholder is tagged with a unique identifier so spending can be tracked. Read more »