Category: SEO Speakers

Are Keywords Important to Your Online Success?

One of my favorite reads in the SEO world is Neil Patel. Neil makes a lot of money and does extensive research to back up his claims, you should read Neil is your serious about making money online!

Neil recently had a blog post about Do Keywords Matter? Interestingly enough he analyzed two sites: Magnifymoney.com and Getrichslowly.org. I’m not that familiar with Magnify Money but Get rich slowly has been around for a long time. As you might expect; Get rich slowly has more backlinks, a great domain authority and more indexed pages by Google, not so surprising. But the new kid, Magnify money beats Get rich slowly when it comes to keyword rankings per page.  Read more »

Search Engine Optimization for Bloggers

Jim over at Blueprint for Financial Prosperity has a great article on making a ton of money and being successful with a personal finance blog. Great information and I want to expand a touch on Search Engine Optimization. It’s on my mind because I will be speaking at the Colorado Chapter of National Speakers Association next month on blogging. As we all know, it’s not enough to write compelling and insightful posts if the search engines can’t find you!Here are some thoughts that will hopefully help you in your optimization strategies.

1. Spiders start from the top down and go left to right so it pays you to have your strongest key words at the top of your title bar. Best free source of keywords is Overture. For serious analysis that is not free after the trial try Wordtracker.

2. Use Meta tags for your title and description. Search engines don’t really rely much on meta keywords but I still put them in. To see this go to Jim’s blog in Internet Explorer and hit “view” then “Source” -starting about 5 lines down.

3. Still near the top of his blog notice the “About” etc…Don’t forget to welcome your readers and use keywords in the about area. I would also recommend you put in a “Contact”, FAQs section, with keywords, and a Glossary of terms.It helps readers understand terms they might not know…And of course you are using keywords again!

4. Another great place to put keywords is in your “Category” section-with blogger it is challenging to say the least! Be sure to include terms like: Money, Personal Finance, Retirement Planning, Insurance, Financial Planning etc…

5. Use Technorati tags-they really will help you. Here is a great site that will generate the tags for you-all you have to do is cut and paste!

6. Don’t forget the social bookmarks like Del.icio.us and Digg-as many of you know, a good Digg can get you monster hits. Digg loves lists that BEG people to link to the post…Kind of like this one!

7. Get syndicated by Google News for traffic, links and rankings.

8. You can go to SEO Analyzer and put in your site and they will come back with suggestions for enhancing your search engine optimization efforts.

9. Don’t forget to use ALT tags in your pictures-do use keywords.

10. If you have a search box on your site, place a few keywords under it to demonstrate to users suggestions for their search!

11. Link to my SEO Speakers blog for additional tips 🙂

12. Oops-Do use Keywords in the title of your posts!

Hold the Presses: The Big Dog, Randfish, over at SEOmoz has an incredible list of Link techniques that are absolutely essential for major Google Page Rank.

Hope these help and if you have further suggestions let me know!

Steve Mertz
SEO Speaker

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Keywords in URL May Help Rankings and Money!

A blogger asked me about the importance of having keywords in your URL (blog address). I would defer to Matt Cutts, who works at Google and writes his own blog. Matt is a sharp guy so when Matt talks…I listen.

Here is his comment: “Most bloggy sites tend to have words from the title of a post in the URL; having keywords from the post title in the URL also can help search engines judge the quality of a page.” It may not be of major importance but if you are in the business of making money with your blog-every little advantage helps.
Thanks Search Engine Watch.
For additional information on SEO basics check my blog at SEO Speakers.

Steve Mertz
Thanks Matt!

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